In this peice is about how genre changes in itself like with this new madden game for the wii the art has completely changed making it more cartoony its most probaly down to the graphics on the wii, but is it for it to appeal to a wider audience. I think this because there are loads of types of simulation games out there and this is a tactic to revieve a brand.
http://kotaku.com/5233341/ea-shows-off-madden-10-for-wiis-genre+defining-art-style
as it sais in this article to give you somthing to look at than rather the normal boring realistic looking game.
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